![]() Well-documented origins of street art come from Philadelphia and especially New York City. A similar urban climate contributed to art murals finding their way into the cityscapes of Southern California’s metropolises around the same time. What we call street art today is inherently different from the aforementioned wall writings and dates back to modern times, to the war of infamous gangs of New York City in the 1920s and 1930s, when name-based tags and primitive graffiti started popping up on the streets, marking controlled territories by the gangs. Most vandalism you see on the wall is harmless name writing or "toy tagging." There is a huge opportunity here to empower those looking to be creative with real art opportunities, significantly reducing vandalism in the process.People have been using natural surfaces to draw and paint on them since prehistoric times when handprints and paintings depicting hunting scenes were put on cave walls to evoke the prosperity and unity of small human communities. It also follows what much research has shown, which is that most folks are not looking to be destructive for the sake of being destructive. It has been a goal of ours to transform this image of what this art form has the power to do and also how beautiful it can be. What this shows is the opportunity to create constructive behavior using an art form that was previously associated with vandalism. A few of them went to fix the mural using this art-form, and the mural never got hit again. We call them "hit sites."įortunately, our network consists of many folks well-respected in the graffiti art community. While murals tend to decrease vandalism up to 95%, it still happens on walls that may be particularly territorial, which is often why you seem the same walls get tagged over and over. It got hit, badly (it's worth noting that it was consistently vandalized before the mural as well), and the lower half of the mural was destroyed. One of my favorite murals is called “Life Is Full of Wonderment”, a beautiful nature backdrop created by Marcel Blanco and Noah Neighbor. Tell me a success story of how street art can change the face of vandalism. Art will become the default, not the exception, everywhere and always. Beautify is leading a renaissance. ![]() We will have the largest inventory of sponsors to run campaigns about their values and connect with local consumers through authenticity, experiences, and showing that they care. We will be the largest street artist hub to browse and hire artists for the purpose of creating authentic art on exterior and interior walls, utility and traffic control boxes, lampposts, street furniture, or even someone’s shelving unit, chair, or garage door. ![]() What’s next for the future? How do you see your vision developing? In urban planning, this concept is called “placemaking.” Beautify is here to bring people back by creating experiences, both physical and digital. A mural can change the image of a business with technologies like QR codes, or other location and image recognition software, and transform the opportunities businesses have to promote themselves. We are creating inviting spaces people want to see, spend time at, and take photos and video in front of to share on social media and other channels.īefore the mural, many of these spaces were beige boxes. While there is plenty of research out there that shows this impact, our own research confirmed that the 40-50 murals alone on Lincoln Blvd drove up the streets average business revenue by 5 -10%, with some businesses receiving up to 50% increase. Our clients tell us constantly that without the mural, people would have never known they existed. How exactly does street art help businesses and communities? Aesthetic apathy is the status quo, and we’re here to change that. And boring, bland, or blighted facades are not what people want to see. From safety and economics, to wellbeing and community pride, art is a necessity, not a luxury, and it should be accessible for everyone.Ī major part of our mission is to get the world to realize that what they put on our streets is important for how a community feels and the way its businesses perform. ![]() The opportunity for revenue for communities, residents, tourists, businesses, and cities is huge. Long public processes for art curation cost more to curate than the art itself, which results in few new pieces of art. We seem to have become complacent with an abundance of boring, bland, or neglected commercial properties and infrastructure. ![]()
0 Comments
Leave a Reply. |